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Dimma Umeh

Dimma Umeh

Dimma Umeh is a Nigerian beauty and lifestyle YouTuber, blogger and vlogger With over 300,000 YouTube subscribers and 138,000 followers on instagram.

Background information

Full Name: Chidimma Umeh

Birth place: Enugu

Nationality: Nigerian

Channel name: That Igbo Chick

Famous as: beauty and lifestyle YouTuber, blogger

Years active: 2011 – present

Religion: Christian


Dimma Umeh

Biographical and educational history

Dimma Umeh was born and raised in Enugu, she is the first born of seven children.

She studied Banking and Finance. In 2016, Dimma pursued a masters degree in Entrepreneurship and Innovation, which helped her monetise social media and make money out of content creation.

Dimma Umeh went into full time beauty content creation on completion of her National Youth Service Corp (NYSC).

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Dimma Umeh

Professional career

Dimma Umeh is a blogger and vlogger and she has been sharing beauty tips since 2011.

She published her first YouTube makeup tutorial in 2012 and currently has over 270,000 subscribers.

A regular feature on most Nigerian blogs, Dimma YouTube makeup tutorials have garnered over 12 million views.

She encountered challenges starting her YouTube channel as she was camera shy and she felt no one was going to watch her videos because of her strong Nigerian accent.

The name “ThatIgboChick” was inspired from reading “Half of a yellow sun” by Chimamanda Ngozi Adichie.

She was intrigued by the story of the Igbo tribe. Also, couple of bloggers who had names like ‘ThatNewYork Chick’ and ‘ThatLondonChick’ motivated her naming her channel “ThatIgboChick”.

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Dimma Umeh

Awards and recognitions

Dimma Umeh is well known for supporting both Nigerian and international brands.

Dimma has been featured in big publications such as Essence magazine, Guardian Life and Genevieve magazine.

Her blog won ‘Best Beauty Blog’ by popular votes and Judge’s choice in 2013 Nigerian Blog Awards.

She has attended three Youtube events: the Youtube Black Summit, Cannes Lions International Festival of Creativity where she was part of a diverse panel of creators talking about content creation, brand deals and lessons learnt and the YouTube Workshop in Kenya.

Dimma Umeh

Dimma Umeh Networth

Dimma Umeh ranks among the most popular Youtubers in Nigeria and Africa as a whole.

Her channel networth is estimated to be between $7.73-$46.4 thousand dollars.


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