Full Name: Chinedu Izuchukwu Okoli
Born: 23 November 1983
Birth place: Enugu, Enugu State, Nigeria
State of origin: Umunze, Anambra State
Genres: Igbo highlife,Igbo gospel, hip hop
Famous as: Singer, songwriter, dancer, actor
Instruments: Guitar, piano, drums
Years active: 2005–present
Labels: 2NITE MUSIC GROUP
Early childhood and background
He is well known for his ability to sing fluently in the Igbo language, was born in Enugu State, Nigeria. His family is originally from Umunze in Orumba South LGA, Anambra State, Nigeria.
He began his music career at the age of 13 when he started playing the drums for his church choir in Enugu. The resident pastor at his church introduced him to a friend, Chris I. Ordor, the CEO of SoundCity Communications.
In 1996, he was invited to join the company on an educational scholarship to study music. After three years of playing the drums, he started playing the drums professionally.
In 1999, he moved on from playing the drums and started playing the keyboard. He also used to provide backing vocals for other musicians at SoundCity.
At the age of 19, he emerged unto Nigeria’s musical scene as a drummer and pianist for a local Enugu band. After learning to play drums professionally, Flavour received an offer to perform at City Centre, Enugu.
The massive crowd at City Centre inspired him to gain new grounds and reach great heights. Flavour’s educational background in music enabled him to learn music production from Dekumzy, Isi Charles and Nnachie.
In 2005, he released his debut album N’abania through Obaino Music. The album’s success was relative and limited to Eastern Nigeria, particularly Enugu State.
He also collaborated with Mr Raw on the album’s lead single titled “N’abania”. The song was recorded at Kingsley Ogoro’s music studio in Lagos, Nigeria.
Following the relative success of his debut album, he released Uplifted in 2010. While working on the album, Flavour believed the album would surpass his previous works.
Flavour’s projection came true when the album broke national barriers. Lolhiphop Records, an established record label in South Africa, released the album after popular demand.
The album’s top singles include “Nwa Baby (Ashawo Remix)”, “Adamma”, and “Oyi Remix” featuring Tiwa Savage.
Blessed was released on 18 October 2012 through 2nite Entertainment and iROCKING LTD. The album is the successor to Uplifted.
It is arguably Flavour’s biggest album to date due to the number of producers that worked on it. It was launched on the same day of Flavour’s 2nite Club grand opening.
Thankful was released in December 2014. The album consists of 22 tracks and runs for one hour seventeen minutes. Receiving generally positive reviews from critics.
Thankful sold thousands of copies and features hit tracks such as the love ballad “Ololufe” featuring Chidinma and the fast-tempo Afro-Pop song “Wake Up” feat. Wande Coal.
Ijele The Traveller is the latest album released in 2017. It contains 17 tracks – including a track featuring a blind Liberian fan.
In 2018 he issued two singles, “Crazy love” joining force with mama. Africa Yemi Alade as Flavour Nabania and “Yemi Alade”.
Later that year, He came up with another traditional song “Awele” Featuring the igbo traditional duo Umu Obiligbo.
Style of music
Flavour’s brand of music is a fusion of African Rhythm, Highlife and contemporary Jazz, in one phrase: “Afro Hip-Life”.
His music has grown to be immensely popular and enjoyed by music enthusiasts all around the world.
Performance with foreign artists and tour
He has performed alongside acts such as Snoop Dogg, Ciara, French Montana, Lauryn Hill, Akon, Rick Ross and many other international acts.
In addition to performing for sold-out audiences worldwide, he has been featured in major newspapers and media outlets around the world.
In 2016, he launched the ‘Flavour of Africa’ campaign and tour, which had Flavour perform in a number of countries throughout West Africa as well as making a number of large charitable donations in these respective countries.
He has twice performed at two of the largest concerts in the United States of America featuring African artists: One Africa Music Fest in August 2016 as well as in October 2016.
On 29 August 2012, Nigerian Entertainment Today reported that Flavour N’abania was involved in a legal battle with Ghanaian duo Wutah, over the alleged theft of “Kwarikwa”.
According to the article, “Kwarikwa” is an exact replica of Kotosa, a song made by the aforementioned duo. The singing duo accused Flavour N’abania of stealing their song’s rhythm, chorus, and tempo.
Awards and recognitions
MTV BASE Africa Music Awards (MAMA 2014)
A quadruple win at the 2013 Nigerian Music Video Awards (NMVA’s)
Channel O Africa Music Award
Nominated for one of Africa’s most prestigious music awards- KORA Awards.
He is currently a brand ambassador for Globacom, Life Beer, Flat Tummy Tea and Bullet Energy drink.