Full Name: Tara Fela Durotoye
Born: 6 March 1977
Birth place: Lagos State, Nigeria
Famous as: Beauty Entrepreneur and Lawyer
Education: Lagos State University
Spouse: Adetokunbo Olufela Durotoye (m. 2001),
Biographical and educational history
Tara Fela Durotoye was born at St. Nicholas Hospital, Lagos to John Ejegi Sagay, a commissioner at the Federal Civil Service, Nigeria and Felicia Omaghomi.
The couple separated when she was eight months old; and being a polygamous home, she was brought up by her stepmother, Modupe Agnes Sagay.
She started her education at Command Children School, Victoria Island and proceeded to Nigeria Navy Secondary School, Ojo, where she was a boarder. In form 5, she was made the Sanitary and Welfare Prefect.
Tara Fela Durotoye graduated from the Lagos State University, with a degree in Law and proceeded to establish the House of Tara International.
ong>Tara Fela Durotoye Professional career
Tara Fela Durotoye started House of Tara at the age of 20, from her living room, whilst an undergraduate at university back in 1998.
A pioneer in the bridal makeup profession in Nigeria, she launched the first bridal directory in 1999, and in 2004 she set up international standard makeup studios and established the first makeup school in Nigeria.
Today, Tara Fela Durotoye has over 3,000 reps spread across Nigeria and 14 stores to her name and she is steadfastly dedicated to realising her vision of building a globally respected beauty company of African origin.
Tara Fela Durotoye remains an inspirational role-model and mentor to make-up artists and aspiring beauty business owners across Africa.
Tara Fela Durotoye is the founder and CEO of House of Tara International and creator of the Tara Orekelewa Beauty range, Inspired Perfume and the H.I.P Beauty range.
She is considered a major force in the Nigerian female entrepreneurship community having created an impact business that has empowered tens of thousands of beauty entrepreneurs through the “Tara Beauty Entrepreneur” initiative.
She continues to be a thought leader and major influencer through several in classroom and on line courses that focus on sharing her 20+ year experience with other budding entrepreneurs.
Family and personal life
Tara Fela Durotoye is married to Fela Durotoye, a business strategist and corporate activator, chief executive officer of Visible Impact.
He made his intention to run for presidency on February 22, 2018, under the political party Alliance for new Nigeria. They have three sons, Mobolurin, Demilade & Morolaoluwa.
Awards and recognitions
Tara Fela Durotoye has received several national and international Awards for her contribution to the industry and active role in Entrepreneurship and Empowerment
Award for Excellence in the Beauty Sector by City People in 2006
Pioneer Award for Beauty by Fashion and Style Award in 2006
Young Person of the Year by The Future Awards in 2007
Africa SMME Award and Entrepreneur Award held in South Africa in 2007
Wedding Planner Honorary Award for Mentoring in 2008
Creative Business Award of the Year, Success Digest in 2008
Best Innovative Idea by Nigerian Event Awards in 2011
Forbes List: 20 Young Power Women in Africa in 2013
Nominated as Young Global Leader by the World Economic Forum in 2013
YNaija Power List: 10 most powerful Under-40s in Business in Nigeria in 2014
The Most Outstanding Business Woman of the Year 2018 by the African Economy Builders Awards Abidjan
Also in 2018, Tara received the African Makeup Icon by Ghana Makeup Awards
the Leadership Award for Entrepreneurship by Harvard Business School Association of Nigeria,
In 2019 the award of excellence for Social Impact and Job Creation, a National Recognition by the Vice President of Nigeria.
She is an alumnus of the Lagos Business School Chief Executive Programme, INSEAD Abu Dhabi, Yale University, The Stanford SEED Transformation Programme, and the Harvard Kennedy School having completed the Global Leadership and Public Policy in the 21st century
She is a member of the France/Nigeria Investment club which was incorporated in 2018 by the French President Emmanuel Macron.